A TechCrunch article reports that the Grand Theft Auto VI trailer drew 85 million YouTube views in 22 hours, breaking the non-music-video 24-hour record MrBeast previously held, after the trailer leaked early on X and Rockstar Games posted it ahead of schedule. It notes GTA V's decade-old release and record $815.7 million launch day, and that TechCrunch expects the hype could top even BTS' 108-million-view 'Butter' record.