KFF Health News' July 24, 2026 article draws on six Utah doctors describing a measles comeback that has hit a 35-year U.S. high, with nearly 400 hospitalizations and three deaths in 2025–2026 and the nation at risk of losing its elimination status. The doctors attribute outbreaks to vaccine hesitancy fueled by distrust and bad information, describe treating terrified, struggling children, and urge rebuilding trust through compassion and consistent public messaging.