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Meta's Muse AI agent now places calls to US businesses for paid subscribers

47h

Summary

  • Meta says its consumer AI agent Muse can now place phone calls to US businesses on behalf of users, a feature it first tested in September.
  • The call feature is limited to paid subscribers; Muse plans start at $20 a month for 500 million weekly tokens, with a $100 tier offering 3 billion.
  • Meta said in the month before the announcement that Muse has over 10 million users.
  • Muse is not the only AI agent placing calls to businesses; the startup Instinct and Google's Gemini offer similar options.
  • Businesses and receptionists often hang up on AI callers as soon as they identify the caller is not human.

Reactions

  • Meta chief AI officer Alexandr Wang said in a November 12 post that Muse handles calls users do not want to make, citing insurance, cable, the DMV, and dinner reservations.
  • Wang said in the week before the announcement that a Muse email address option will soon roll out to free users, while calls remain paid-only.
  • A forecast reported alongside the announcement holds that telling a human customer from an AI acting on their behalf will get tougher as AI better mimics voices.
  • The call feature was forecast to appeal to consumers frustrated with customer service, who could let their AI's infinite patience handle waiting on hold.

Timeline newest first

  1. On November 12, 2026, Meta announced its Muse AI agent can now place calls to US businesses on behalf of users, available to paid subscribers in the US.
  2. Before the wider rollout, the call feature was open only to select Muse early adopters who asked the AI for access, after testing that began in September.
  3. In the month before the rollout announcement, Meta said Muse had over 10 million users.

Sources newest first

  • Muse can now place calls to US businesses — if you pay | TechCrunchtechcrunch.com· 47h

    A TechCrunch article reports that Meta says its Muse AI agent can now place calls to US businesses, a feature tested in September and limited to paid subscribers, whose plans start at $20 a month. Meta's Alexandr Wang says it handles unwanted calls like cable companies or the DMV, though TechCrunch notes businesses often hang up on AI callers.

Background newest first

  • The AI Agents Can't Find Anyone to Help Yetgizmodo.com· 43h

    Gizmodo reports that AI agents are finding few takers: United Airlines banned them from bookings citing privacy and FAA concerns, Uber logged only 500 agent-placed trips out of 320 million, and DoorDash's CEO says its agent ordering feature drew just several hundred orders. The outlet argues businesses dislike dealing with agents, consumers barely use them, and capability alone does not mean anyone wants the help.