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Lucas Herbert promotes small businesses on his clothing after losing sponsors

3h

Summary

  • Lucas Herbert, a 30-year-old golfer from Bendigo, entered the NSW Open at Hunter Valley without sponsorships after the collapse of LIV Golf ended his commercial arrangements.
  • He put a call out for small businesses to promote on his clothing, and tied for third at the tournament.
  • A mental health charity, an electrical business, and a lawn care business were among the sponsors he carried.
  • He will also play in the Australian Open and the Australian PGA Championship this season.

Reactions

  • Lucas Herbert said he was inspired to help small Australian businesses after a friend, a small business owner, took his own life in January.
  • Herbert said small business owners were doing it tough and that seeing local businesses getting destroyed made him sad.
  • Herbert said promoting small businesses on his clothing was better than coming home wearing blank hats and clothes.

Timeline newest first

  1. Lucas Herbert will also play in the Australian Open and the Australian PGA Championship during the golf season.
  2. Lucas Herbert finished in a tie for third at the NSW Open at Hunter Valley, carrying a mental health charity, an electrical business, and a lawn care business on his clothing.
  3. Lucas Herbert put a call out to small businesses before the NSW Open, offering to promote them on his clothing after losing his sponsors with the collapse of LIV Golf.
  4. Lucas Herbert said the death of a friend in January, a small business owner worn down by 60-hour weeks, inspired him to use his platform to help struggling businesses.

Sources newest first

  • After tragically losing a mate, Herbert is helping businesses with his shirtabc.net.au· 3h

    After LIV Golf's collapse stripped Lucas Herbert of his sponsors, the 30-year-old from Bendigo put a call out for small businesses to promote on his clothing at the NSW Open, where he tied for third. He says a friend's suicide in January — a small business owner worn down by 60-hour weeks — inspired him to help those doing it tough.

Background newest first

  • LIV Golf plans to shut downnbcnews.com· 9d

    Rob Wile reports for NBC News that LIV Golf said on 5 November 2026 it planned to wind down after talks with financial backer BC Partners failed and it sought bankruptcy relief, with the amount owed to creditors unclear. Founded in 2021 by Phil Mickelson and Greg Norman's group, the Saudi-backed league drew stars like Jon Rahm with guaranteed payouts but never landed a long-term US TV deal.

  • LIV Is Dead | Defectordefector.com· 9d

    Chris Thompson's Defector piece reports that LIV Golf's private backers abandoned the league mid–fifth season, and that CEO Scott O'Neil's plan to relaunch it in 2027 died when a handshake deal with a new investor fell apart days past two unmet deadlines. Multiple reports point to liquidation rather than bankruptcy; the Financial Times blames the collapse on O'Neil's failure to secure enough players, several of whom had already returned to the European tour, which now bans LIV players — and Thompson predicts LIV will be gone for good by spring.

  • LIV Golf is done after 5 years and $5 billion spent dividing the sportnytimes.com· 9d

    In a New York Times report, Gabby Herzig and Brody Miller write that LIV Golf is shutting down after five years and $5 billion spent dividing the sport, with lawyers announcing a pivot to liquidation in bankruptcy court after BC Partners withdrew its $300 million rescue and stars like Jon Rahm declined to join the league's 2.0 iteration. The Saudi Public Investment Fund had abandoned the venture in April 2026, and lawyers expect a wind-down to begin by Nov. 9, 2026, with assets sold off and further legal disputes over debts likely.

  • LIV Golf appears officially dead as PE firm drops investment after star players defectawfulannouncing.com· 10d

    Awful Announcing's Drew Lerner writes that LIV Golf appears finished, with Saudi funding dried up and Jon Rahm, Bryson DeChambeau, Cam Smith, Dustin Johnson, and Joaquin Niemann all exiting. Sujeet Indap reports in the Financial Times that BC Partners is dropping a league-saving investment after LIV failed to secure enough player commitments for 2027, likely leaving it to liquidate its assets.