An article by Vlad Savov and Takashi Mochizuki reports Circana data showing PlayStation 5 unit sales in the US jumped 22% in September 2026 as consumers geared up for Grand Theft Auto VI, with hardware revenue up 43% and the $900 PS5 Pro sold out or scarce at retailers. The game, out November 19 and exclusive to Sony and Xbox consoles, is expected to reset industry sales records, though Twitch chief Dan Clancy cautioned studios its holiday-season attention will crowd out all else.