Sam Freedman's Substack article, revised from a Times Literary Supplement piece, reviews John Sweeney's The Real Nigel Farage and Nick Tyrone's The Rise of Reform to examine Nigel Farage's fall from grace. Freedman says Farage is now Britain's most unpopular politician — 67 per cent view him unfavourably per YouGov — leaving few votes beyond Reform's loyal base.