In a 13 July 2016 post on LSE's Brexit blog, Elliott Green argues the UK's EU referendum was a rare vote offering a return to the past rather than a step into the future, and that Leave appeals to nostalgia—slogans like "take back control" and "we want our country back," imperial memories, and World War II references—targeted four overlapping voter groups and helped explain older voters' support for Brexit. He recommends future referendums be worded to make voters think about the future rather than the past.