The Guardian feature reports on small businesses fighting back against influencers behaving badly, from a North Carolina cat cafe owner posting CCTV that contradicted a TikTok complaint, to a Nantucket craft shop's "no influencers" sign, a London restaurant chasing a £300 unpaid bill, and owners refusing freebie requests. Owners say some influencers still boost sales, with the creator economy worth $250bn and projected to nearly double by 2027.