The New York Times reports that Toyota is reviving its shuttered Scion brand to sell the KEI-01, a tiny Japanese Kei-inspired pickup, in the United States in 2027, assembled in Indiana with a right-hand drive and a capped 25 m.p.h. "low speed" classification, its price unannounced. President Trump called Kei vehicles "really cute" in 2025, enthusiasts import 25-year-old ones under a legal exemption, and start-ups like Slate, TELO, and Ford's $30,000 Fathom are also chasing smaller, cheaper trucks.