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Fourth-generation Apple TV 4K launches at $299 and earns high marks in review

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Summary

  • The fourth-generation Apple TV 4K went on sale on 13 November 2026 for $299.
  • The streamer supports Dolby Vision and HDR10+, offers a powerful chip, ample storage, a trackable remote, and AI features.
  • A reviewer tested it with four HomePods for surround sound, which he called one of the device's flagship features.
  • The reviewer judged it the best streamer around but noted it costs double to quadruple competing options and may not justify the price for everyone.
  • The device received a review score of 8 out of 10, with an easy interface praised and inconsistent Siri AI criticized.

Reactions

  • The reviewer said the pricey new Apple TV 4K is still the best streamer around.
  • The reviewer said he is not convinced the added features justify the steep price for buyers outside the Apple ecosystem.
  • The reviewer called watching with a four-HomePod Apple audio setup a whole lot of fun.
  • The reviewer said the Apple TV 4K (4th gen) is a solid choice for buyers deep in the Apple ecosystem who are willing to splurge.
  • The reviewer listed inconsistent Siri AI and its high price among the device's bad points.

Timeline newest first

  1. The fourth-generation Apple TV 4K went on sale on 13 November 2026 at $299, listed at Amazon, Apple, and Best Buy.
  2. A review published on 12 November 2026 gave the Apple TV 4K (4th gen) a score of 8, praising surround sound across four HomePods and faulting inconsistent Siri AI.

Sources newest first

  • The new Apple TV 4K is great, but expensivetheverge.com· 2d

    The Verge's John Higgins reviews the fourth-generation Apple TV 4K, which goes on sale 13 November 2026 for $299, supports Dolby Vision and HDR10+, and earns a Verge Score of 8. He judges it still the best streamer around and praises its surround sound across four HomePods, but says it costs double or quadruple competing options and he is not convinced its features justify the steep price for everyone.