An Activision marketing director, Tyler Bahl, tells The Game Business that "no offense to Zelda, but I think GTA 6 and Modern Warfare 4 are the two biggest games of the year," crediting Call of Duty's staying power to its social experience and cross-platform play with friends. Analyst Mat Piscatella puts August 2026 US purchase intent at 15% for Modern Warfare 4 versus 10% for Ocarina of Time, but suggests Zelda's figure may be more impressive given the Switch 2's smaller install base.