Reddit's traffic is down 13%, partly thanks to AI Overviews
Business Insider reports that Reddit's global visits dipped 13% from October 2025 to October 2026, according to Similarweb, with Google's AI Overviews and chatbots drawing people away and pushing Reddit to go mostly logged-in-only. CEO Steve Huffman called Google search traffic "down meaningfully" but said logged-in users are Reddit's most valuable, and Business Insider predicts traffic will dip further once the logged-in-only shift begins.
