HuffPost's East Coast and West Coast editors compared their refrigerators' butter and found the sticks really do differ: East Coast butter is sold in long, narrow "Elgin" sticks, while West Coast sticks are stubbier, a split dating to 1907 when a New Orleans chef asked Swift & C. for quarter-pound sticks and to 1960s Western packaging equipment that skipped the Elgin-style machines. Panic Inc. co-founder Cabel Sasser tweeted "i'm sorry, what" at a butter dish ad, and HuffPost advises bakers to measure their butter carefully.