How Scott Colom won deep-red Mississippi with little help from Democrats
The Guardian's feature recounts how Scott Colom won Mississippi's 2026 Senate race with little Democratic help, becoming the state's first Democratic senator since 1982 and first Black senator since Reconstruction by courting voters in Waffle Houses, barber shops and college homecomings on a "Mississippi Matters" message. His viral "pick another protein" ad, grassroots campaigning and grassroots fundraising outpaced Cindy Hyde-Smith, who refused to concede as all 82 counties counted affidavit ballots.
