Meet the 27-year-old behind the protein ad that helped flip Mississippi
A Politico profile of Ryan Sayles, the 27-year-old Mississippi creator behind Democrat Scott Colom's viral "pick another protein" ad, which mocked Senator Cindy Hyde-Smith's beef-price advice and helped fuel Colom's win — making him the state's first Black senator since Reconstruction. Sayles, a first-time campaigner who shot and edited the spot himself, says Democrats should invest in the South and meet voters where they are.
